Trading Stock Platform
Businesses in Norway often face a lack of accessible, reliable data on unlisted companies, making it difficult to evaluate potential partners, competitors, or market trends. Market research revealed a strong demand for a centralized source of accurate, real-time intelligence to drive smarter business decisions.
Problem
Through user interviews with SMEs, investors, and researchers, we identified the core challenges:
- Data on unlisted companies was scattered, outdated, or hidden behind paywalls.
- Existing platforms were either too complex or failed to deliver actionable insights.
- Users needed both high-level overviews and deep-dive analytics for decision-making.
- The design goal was to create a simple, intuitive platform that transforms complex company data into clear, actionable insights.
Solution
I collaborated with product managers, engineers, and data analysts to:
- Design a scalable information architecture for a wiki-style database.
- Create interactive dashboards with filters for revenue, industry, growth metrics, and more.
- Build reusable UI components to support quick comparison between companies.
- Design a clean, responsive interface with clear visual hierarchy and micro-interactions for deeper engagement.
- Conduct usability testing to validate flows and improve discoverability of key features.
Impact
The platform launched successfully and achieved:
- High user engagement from business professionals, researchers, and analysts.
- Faster and more confident decision-making among users evaluating market opportunities.
- A foundation for future integrations, such as predictive analytics and alert-based tracking.
