SoftPOS
As Teya expanded its financial service offerings, the company became subject to regulatory requirements for Know Your Customer (KYC) compliance. However, no digital KYC process existed. This created a critical barrier to onboarding new customers and ensuring compliance with anti-money laundering and financial crime regulations.
Problem
Working closely with compliance, legal, and product stakeholders, we defined the key challenges:
- Build a fully compliant KYC verification process from the ground up.
- Balance regulatory requirements with user experience to avoid drop-offs.
- Ensure scalability across diverse user types, including SMEs and individual merchants.
Solution
I led the end-to-end design of the KYC experience:
- Defined the full KYC journey, including entry points, user flows, and system integrations.
- Designed a two-step process: (1) legal representative information and (2) digital identity verification.
- Created prototypes and conducted usability testing to refine clarity and reduce friction.
- Collaborated with engineers to implement digital ID services and real-time verification feedback.
- Developed a responsive UI with clear, accessible microcopy and visual cues.
Impact
The launch of Teya’s first KYC flow enabled the company to:
- Onboard 10K+ new users in a fully compliant manner.
- Significantly accelerate activation time and reduce manual verification overhead.
- Establish a scalable foundation for future compliance features across Teya’s product suite.
- Maintain strong regulatory alignment while delivering a smooth, user-friendly experience.
