ASG: Strategic Planning Software

At ASG, Contributed to the design of strategic planning tools used by seven of the world’s largest airlines. As a result enabled long-term network and fleet planning, leading to 3%+ revenue uplift per project.

My Role

Senior Product Designer

Country

USA
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Scenario Manager

As the lead designer at Airline Strategy Group, I designed the Strategic Planning Manager—a decision-support platform used by 7 of the world’s largest airlines. The tool helps airline executives and planners make high-impact decisions around fleet, network, and revenue strategy, backed by data and tailored forecasting models.

Problem

Airlines operate in a high-stakes, volatile environment. Strategic planning was fragmented across spreadsheets, presentations, and siloed tools, making it slow and error-prone. Teams lacked a unified, visual platform to evaluate long-term scenarios, align stakeholders, and act quickly on data-driven insights.

Solution

I led the end-to-end UX/UI design of a modular platform that brought together network, fleet, and revenue planning into a single interface. Working closely with consultants, analysts, and developers, I designed interactive dashboards, scenario modeling tools, and visual data layers to support strategic airline decisions over multi-year horizons.

Impact
  • Adopted by 7 of the world’s top airlines
  • Reduced strategic planning timelines from weeks to days
  • Enabled better cross-team collaboration and data transparency
  • Empowered C-level stakeholders with clear, actionable insights
  • Integrated into core business planning cycles for long-term success
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